is a process of putting together the thoughts, ideas and information into symbols, language, pictures or actions of the communicator so that the recipient would translate the same message as expected by the sender. Encoding requires a great deal of effort in formulating a message and the meaning should be understood by the receiver. In this process it is the key for the communicator to use the symbols which are familiar to the recipient. The best way a communicator can encode is by visualizing the message from the recipient’s point of view.