In the 1960s, leading an environmentally aware lifestyle (shopping, recycling) was on the edge of societal norms (Ottman 2011). “Green” consumerism increased in the 1990s, when environmentalism began to take hold (Easterling, Kenworthy, and Nemzoff 1996; Menon et al. 1999), and appears to be growing in cultures across the world (Dolnicar, Crouch, and Long 2008; Salsberg 2010)
In the 1960s, leading an environmentally aware lifestyle (shopping, recycling) was on the edge of societal norms (Ottman 2011). “Green” consumerism increased in the 1990s, when environmentalism began to take hold (Easterling, Kenworthy, and Nemzoff 1996; Menon et al. 1999), and appears to be growing in cultures across the world (Dolnicar, Crouch, and Long 2008; Salsberg 2010)
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