The whole system was turned upside down, however, by the arrival of the low cost carriers. Ryanair got no-frills flying going in the early 90s, modelling itself on the american Budget airline, Southwest Airlines. easyJet was quick to follow, and since then the idea of getting on a plane the same way you would get in a coach has really taken off, with Germanwings, Smart Wings, BMI Baby, Vueling, and a hundred others. The rest is history, with traditional airlines going deeper and deeper into crisis in this first decade of the new millennium.