As a business grows, you need to rethink a lot of the strategies that support and run it. You need to rethink the roles inside the job, you need to rethink delivery and organization. You also need to rethink marketing. As you scale, gone are the days of being the scrappy small business just trying to get noticed. Now you need to start representing the brand as it really should be. You should be adding some prestige and heft to your marketing. Here are the steps you should be considering to that end.