Panera had a unique franchise system. Each franchise license was for a multi unit deal, usually for 15 bakery-cafés to be opened over six years. Panera only granted licenses to applicants who met stringent criteria. These criteria included a net worth of $7.5 million or more, access to resources that would allow for the expansion of 15 locations, real estate and multi unit restaurant operator experience and commitment to Panera’s brand, culture and passion. Historically, Panera’s ambitious franchising model was a success. Franchisees indicated a high level of satisfaction with Panera Bread Company’s concept, support and leadership. Likewise, Panera reported satisfaction with the quality and pace of franchisee openings and the franchisees‟ operations. Panera committed limited fiscal resources to franchising; the company did not “finance franchisee construction of area development payment, or hold any equity in any of the franchise-operated bakery-cafés.” Because the franchising model supported the company’s intent to grow to a dominant restaurant operator, we concluded Panera’s franchising system was a strength.