The Good for Kids program was one of several concurrent
child obesity prevention strategies implemented in
NSW following a 2002 Obesity Summit that set the state
agenda for obesity prevention efforts. At the time of its
initiation, the program represented Australia’s largest ever
community based child obesity prevention program. Following
a competitive NSW Government selection process,
core funding of $1.5 million per annum (2006–2010) was
provided to the Hunter New England Area Health Service
(HNEAHS) to conduct a dissemination program that
addressed child overweight and obesity and contributed to
evidence for policy and practice in the HNE region of
NSW, Australia. The multi-setting program was implemented
in partnership with a broad range of government,
non-government and private organisations. To increase
effectiveness, the program linked setting-based policy
and practice change with awareness raising. Given the
complexity of the intervention design, it was not possible
to attribute the behavioural changes observed in
Good for Kids directly to the social marketing components.
However, we were able to make a direct link
between the communication campaign and awareness.
The objective of this study was to describe the effectiveness
of the Good for Kids communication campaign in
raising awareness of child obesity prevention messages
among parents and carers of children and
The Good for Kids program was one of several concurrent
child obesity prevention strategies implemented in
NSW following a 2002 Obesity Summit that set the state
agenda for obesity prevention efforts. At the time of its
initiation, the program represented Australia’s largest ever
community based child obesity prevention program. Following
a competitive NSW Government selection process,
core funding of $1.5 million per annum (2006–2010) was
provided to the Hunter New England Area Health Service
(HNEAHS) to conduct a dissemination program that
addressed child overweight and obesity and contributed to
evidence for policy and practice in the HNE region of
NSW, Australia. The multi-setting program was implemented
in partnership with a broad range of government,
non-government and private organisations. To increase
effectiveness, the program linked setting-based policy
and practice change with awareness raising. Given the
complexity of the intervention design, it was not possible
to attribute the behavioural changes observed in
Good for Kids directly to the social marketing components.
However, we were able to make a direct link
between the communication campaign and awareness.
The objective of this study was to describe the effectiveness
of the Good for Kids communication campaign in
raising awareness of child obesity prevention messages
among parents and carers of children and
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