BIC has therefore set about re-shaping itself. It has looked to add value to its products (e.g. by moving from a single blade to a twin blade, then to a triple blade razor) and to develop a range of new products. BIC's introduction of the Classic one-piece shaver, rebranded as BIC 1, illustrates this process. The re-branding was intended to enhance the brand's simplicity whilst still maintaining the highly recognisable, orange packaging.