What could Starbucks do to make its stores even more elegant, that welcomed, rewarded, and surprised customers?
What new products and new experiences could Starbucks provide that would uniquely belong to or be associated with Starbucks?
How could Starbucks reach people who were not coffee drinkers?
What new or different strategic paths should Starbucks pursue to achieve its objective of becoming the most recognized and respected brand in the world?