This advertisement much like many anti smoking advertisements probably appeared in a magazine. I was unable to find where it came from exactly or who made it. The intended audience is for this advertisement is someone who smokes or some someone who wants to quit smoking. Anti smoking ads have been around for a long time and they all have the same underlying message to convince someone to stop smoking. Some are more effective than others. Most anti smoking ads use a lot of pathos to appeal to their audiences. This one is no exception to that description. What I did find interesting about this picture is the sense of urgency that it brings. A lot of non smoking ads are weighed heavily on using pathos because now days it is common knowledge that smoking is bad for one’s health. Some of the first anti-smoking ads used a lot of ethos they would have famous actors talk about the diseases they have from smoking. But today ads have the unique opportunity that most ads don’t get; for the most part they don’t have to use ethos or logos. Because the majority of the population already believes that smoking is bad so these ads are already credible. And for most people it already seems logical to quit smoking so they don’t have to use logos. Most of the ads still use ethos and logos but not nearly as much as pathos is being used. This allows anti-smoking ads to be very dramatic. And its main point is just like every other anti smoking ad, smoking is bad for you and it will eventually kill you.