Can you name some key product innovations?
1930s: Triumph launches the first ever strapless corset – which changes women’s fashion – as in strategy map
1950s: Introduces straps of stretch yarns – which support without pinching – a dream come true. First company to introduce a recommended retail price for the Diana bra. First ever company to model lingerie on bare skin… this was truly daring – ‘wild’ for the time
1960s: Revolutionized the underwear sector by perfecting the molding process for seamless cups… which provides lightness, comfort with seamless support and shaping. Doreen is the first bra produced of 100% synthetic fibers which allows perfect support and fit. A best seller for decades and to this day a solid profit contributor