Multiple areas need to be carefully evaluated in developing and implementing IT projects
so that they can lead to competitive advantage in hotel companies. There are four closely related areas
when analyzing IT decisions in hotels, which include coherence between the business strategy and IT
decision, types of IT applications, intended benefits of IT decisions, and decision-making style.
Technology sophistication, management skills, and integration of resources are key issues when
implementing IT decisions. Investments into IT applications in hotel companies can lead to superior
IT competencies and IT capabilities, which can subsequently result in lower cost, agility, innovation,
added value for customers, and better customer service. However, not all IT investments may result in
positive outcomes or their sustainability may be short lived. In addition, there can be a lag time
between making IT investment decisions and seeing their intended outcomes.