Communicating the Analysis
Clients vary greatly in their levels of technical and economic sophistication; the analysis should be written and presented accordingly. Clients usually want to be involved in the analysis at some level. It may be beneficial to share a preliminary draft, and keep them updated with oral reports. Clients are typically busy people with limited attention spans. It is important to produce an analysis that anticipates your client’s limited time and attention. Timeliness of your reports is vital when your advice is needed for a client to make a scheduled decision. When presenting your recommendations, give an executive summary in the beginning, rather than requiring your