Many years ago, I read a little book called Time Out for
Mental Digestion. This book explained that it takes people
about seventy-two hours to get their mind around a new
idea. If you present a new idea and then demand an immediate
response, people will almost always resist or say no.
But if you present an idea and give people three days or
more to think about it, they will often come back to you with
even more ideas on how to make your initial idea successful.