The first modern cosmetics brand of China, yui sai, was founded in 1992 by Madam Yue-Sai Kan, an Emmy-winning TV host, socialite and entrepreneur (see exhibit 8), with the aim "to create, produce and sell the very best beauty and skincare products that we can offer to Asian women and to the world, and become the first global cosmetics brands from China." Her key insight was that the standards of beauty in China were different from those of other cultures; there was no reason why Chinese women had access only to foreign products that had not been designed for their specific type of skin and beauty.