True Digital Content and Media, Bangkok Thailand - Head of Customer Science
Leading customer strategies, through driving 3 workstreams:
(1) Digital ID platform development, as enabler of loyalty
(2) Loyalty coalition platform, exchanging loyalty points, reward catalogs, and customer data -- enabling marketing synergy across cross-industry conglomerate
(3) Analytics as a service, connecting digital behaviors to offline profile/activities, utilizing big data technology, driving insights that lead to business decision
Leading loyalty and analytics visioning workshop project, drawing widely accepted successes
Leading Market Intelligence team, driving insights to action based on research of publicly available data