#1: Ask Questions Creatively
Asking your fans questions may get some response. But if you really want to inspire engagement, take things up a notch.
Let’s say you’re in the food industry. A question like, “What’s your favorite dish?” could be so basic that fans might not bother to answer. Ask a similar question with multiple-choice answers, illustrated by an interesting graphic, and you’re likely to get plenty of responses.
Zomato, a restaurant finder app, writes excellent and witty social media posts. They ask questions, designed to genuinely get to know their fans, and include intriguing, above-average graphics. As a result, their posts always get huge engagement.