Customer Service vs. Customer Care
Customer service involves just that: serving customers to complete a transaction. It might be friendly, helpful service, but the primary purpose is to make a sale or finish a specific process for the customer. It does not move beyond that initial contact, and it does not typically catch a customer by surprise.
In contrast, customer care takes the service procedure a step further, treating the customer as a unique individual who makes up the core of your business. It involves a proactive approach to customers that may catch them off guard in a positive way and delight them with your company. Customer care is the way to put your business above the rest, in terms of how readily the customer will return to you for additional needs.ฉันไม่เคยไปที่นั่นมาก่อน