In contrast, however, other stakeholders in the discussion including “…proponents of free trade, corporate leaders, some cultural analysts, and many citizens around the world applaud the opportunity and cross fertilization engendered by globalization’s stepped-up cultural contact and sharing” (Johnson 194). They have even gone so far as to state that the world has “become a richly stocked ‘bazaar,’ not a monoculture” (Johnson 194). They view globalization and cultural sharing as a benefit because it potentially allows all citizens of the world to enjoy the aspects of each others’ cultures. One culture does not need to be drastically changed for the worse in order to enjoy the rich diversity of another. Philippe Legrain, the chief economist of Britain and a former advisor in the World Trade Organization, is adamant that globalization is a positive cultural trend. He states, “The beauty of globalization is that it can free people from the tyranny of geography…. That we are increasingly free to choose our cultural experiences enriches our lives immeasurably” (210).