f Valentine’s Day in Japan is all about the guys, White Day is all about the ladies. White Day is a chance for all the men who received gifts on Valentine’s Day to return the favor to the ladies in their lives.
White Day and Valentine’s Day have a lot of similarities. Both aren’t necessarily romantic holidays – you can give gifts to anybody of the opposite sex, even if your relationship is strictly platonic. Friends and co-workers exchange gifts on both days.
And on both days, chocolate is the gift of choice, but there’s a bit more nuance to it than buying a box of See’s and being done with it. You can buy different types of chocolate for the different people in your life: your friends get different chocolates than your co-workers who get different chocolates than your significant other.