“The provenance of the Opponent’s earlier Marks is that GIO’ is an abbreviation of Giorgio (Armani), with the apostrophe indicating that GIO is an abbreviation. Whilst it is grammatically correct in Italia n to use an apostrophe to indicate the shortened version of a name, modern practice is to omit the apostrophe. It is thus apparent that the apostrophe is as important an element in the earlier Marks as the word GIO. Thus the Mark applied for comprises the Opponent’s earlier Application GIO’, and the distinctive elements of the Opponent’s earlier Registration ACQUA DI GIO’. The Mark applied for is thus identical to GIO’ and/or ACQUA DI GIO’, and/or confusingly similar to GIO’ and/or ACQUA DI GIO’.”