The Global Expansion Of Toyota Marketing Essay
Using one specific company with which you are familiar, examine the actual and potential impacts of globalization on that company. Explain the reasoning behind the points you make. Evaluate possible strategies going forward which the company might use to respond to impacts of globalization you have identified.
Globalization can be described as a historical transformation in political, social, economy and cultural diversity (J.H. Mittelman, 2001). The United Nations on the other hand to describe globalization as a concept that "refers both to an increasing flow of goods and resources across national borders and to the emergence of completely set of organizational structures to manage the expanding network of international economic activities and transactions" (UNCTAD, 1997a, p. 70).
In simple terms it is a process of interaction and integration among peoples, companies and different countries. Which includes the corporate strategies, consumption patterns, regulatory capabilities and governance, technology, the globalization of financial markets, and socio-cultural processes. The globalization can be detected from the increase of manufacturing Foreign Direct Investment (FDI), and financial capital flows. In today's business environment, most of company's activities are naturally become globally. Gradually, organizations have recognized that globalization creates unlimited opportunities of worldwide market. However at the mean time, its also brings negative parts such as: highly competitive environment and threats.
The Global Expansion Of Toyota Marketing Essay
Using one specific company with which you are familiar, examine the actual and potential impacts of globalization on that company. Explain the reasoning behind the points you make. Evaluate possible strategies going forward which the company might use to respond to impacts of globalization you have identified.
Globalization can be described as a historical transformation in political, social, economy and cultural diversity (J.H. Mittelman, 2001). The United Nations on the other hand to describe globalization as a concept that "refers both to an increasing flow of goods and resources across national borders and to the emergence of completely set of organizational structures to manage the expanding network of international economic activities and transactions" (UNCTAD, 1997a, p. 70).
In simple terms it is a process of interaction and integration among peoples, companies and different countries. Which includes the corporate strategies, consumption patterns, regulatory capabilities and governance, technology, the globalization of financial markets, and socio-cultural processes. The globalization can be detected from the increase of manufacturing Foreign Direct Investment (FDI), and financial capital flows. In today's business environment, most of company's activities are naturally become globally. Gradually, organizations have recognized that globalization creates unlimited opportunities of worldwide market. However at the mean time, its also brings negative parts such as: highly competitive environment and threats.
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