2.3. Theme Cruises and Marketing
There are different special interests cruising such as wellness at sea, freighter cruises, river cruises. Visual and
verbal slogans have increased the attractiveness of cruising: Romance, luxury, exotica or nostalgia. Princess Cruises
impose the Love Boat, Carnival Corporation uses slogans such as fantasy, elation, sensation and ecstasy. Late 1990s
P&O – Fair Princess used to wake the interest of high school students such as ‘11 days and 10 nights of testosterone
and vomit’. But there were also more sophisticated and patriotic marketing slogans ‘You are in good hands with our
British officers’ or ‘Do you favor a full English breakfast?’ at P&O in the year of 1993. There was very strict line
between marketing slogans of P&O which was based in UK and American based company Princess Cruises because
of various type of customers with different expectations. If the past is a foreign country, nostalgia has made it the
foreign country with the healthiest tourist trade of all