An understanding of the above and many other issue that underline English league football and, more generally, professional team sports, can be advanced by analyzing the objectives of the various stakeholders in football. This is the subject of the next section. The rest of this chapter is further divided into several sections. The analysis of the objectives of stakeholders is followed by analysis of match day attendance in English league football. This next section presents an analysis of the various roles of broadcasters and the impact that day have had on the game to date. The final section provides and analysis of consumer demand for televised football