RESULTS AND DISCUSSION
In this study, the information received through the secondary research material is consolidated. The research involves
extensive field work by depth interviews of the car dealers of various manufacturers, second-sale car dealers, car
owners, and car financing agencies in the city. The questionnaire on Car Dealers is shown in Annexure 1,
Questionnaire of Car Financing Agencies is shown in Annexure 2, and Questionnaire on Car Customers is shown in
Annexure 3. Based on the data collected and assimilated, the researcher conceptualized the framework of consumer
purchase behaviour of passenger cars. The author further developed parameters for further research study and
consolidation and identified further areas of study for his full scale research work.