The Food Code
This Code applies to all food and beverage advertising in Australia, and is not limited to only advertising directed primarily to children. However, Section Three of the Food Code deals solely with advertising food and beverage products to children (14 years old and younger).
Section Three of the Code includes provisions on:
ads must be designed and delivered in a manner easily understood by children, that are not misleading or deceptive
ads shall not improperly exploit children’s imaginations in a way which would encourage excessive consumption of the food or beverage product
ads shall not imply that possession of the food or beverage product will afford physical, social or psychological advantages over other children
ads shall not aim to undermine the role of parents or guardians in guiding diet or lifestyle choices
ads shall not include any appeal for children to ask their parents or guardians to buy the food or beverage product for them
ads shall not feature ingredients or premiums unless they are an integral part of the food or beverage product being offered.
For more information read the full code (link is external) and practice note (link is external).