Consider this pop quiz about the automotive industry which automaker finished behind only Lexus and Porsche in recent study of initial quality by J.D power and associates Toyota nope Honda uh-uh the answer is Hyundai yes Hyundai the automaker has come a long way in the decade since comedian jay Leno likened a Hyundai to a bobsled Lt has no room you have to push it to get going and itcnly goes downhill more recent models-including those buiit in a manufacturing plant in Montgomery alabama-are regarded as good looking and well made with consumer reports tabbing the Hyundai elantar se as the best small sedan in its 2009 rankings that turnaround can be credited to the company's increased emphasis on quality work teams devoted to quality have been expanded eightfold and almost all emplcyees are enrolled in special trairing programs devoted to quality issues Hyundai represents a case in which on principles are being applied across cultures our on lnternatonlly feature spotlights such international and cross-cultural applications of on topics in each chapter