measure, record and tabulate dozens of details about how efficiently the worker is putting information into the machine
Airline reservation computers, for example, closely measure of long individual take to handle each customer and the amount time between calls
Of course, having"Big Brother" constantly monitor performance can be psychologically oppressive. HR specialists need to consider the impact on morale. Otherwise, legislation or union efforts may force changes.
Subjective performance measures are ratings that are based on the personal standards or opinions of those the evaluation and are not verifiable by doing subjective measures others, Figure 12.3 compares the accuracy of objective and lower, For When subjective measures are also indirect, accuracy becomes even example, measurement of an operator's phone manners is done subjectively supervisors must use their personal opinions of good or bad manners Since the evaluation is subjective, accuracy is usually low even if the supervisor observes the operator directly. Accuracy is likely to be even lower when the rater uses an indirect measure, or construct, such as an essay test of phone manners HR specialists always prefer objective and direct measures of performance