At present, about 67% of all international travellers visit a country in either Europe or North America. In
1950, 97% of international tourists went to Europe or North America (in fact, to just fifteen countries). In
1999, more than seventy countries received over a million international tourist arrivals. By 1999, the top
fifteen tourist-receiving countries experienced their share decrease to less than two-thirds and some
traditional top destinations have been replaced by newcomers from Asia and Central /Eastern Europe
(Neto, 2003). By 2000, the share of Europe and North America had decreased to 76.12%. In the mid-
1970s, 8% of all international tourists visited East Asia and the Pacific.