In business, the Chinese tend to play the game of "face" and "guanxi" to strengthen business relationships. In Chinese society, the perceived nature of face, the circumstances of granting and refusing face as well as reactions to losing or granting face have exerted a strong influence in the individual behaviour and in the business context (Sheh, 1995). The importance of "face" has gradually spread into protecting the good name of the business, the family and the individual self-image. It was observed in the Chinese business that in order to protect the good name of the business and family, the Chinese will not easily wind up the family business even if it has been proven to be non-profit making. In business undertakings, the Chinese leaders normally exercise extreme high degree of patience in protecting the good name of the family business. Between 1950s and 1970s, most Chinese businessmen in Southeast Asia did not rely on banking facilities to finance their businesses. It was a loss of face to be frequentl y seen in the banking hall (Sheh, 1995). But today, that scenario has changed.