An easy way to add personality to all communications is through the use of typography. Use typeface, type size, and type weight wisely to establish a clear hierarchy of information. You’ll be amazed at the results you can get. The chart below demonstrates a range of weights of Myriad Pro that may be applied to Walmart–branded materials. Type selections should always be: • Relevant to the particular mood or emotion desired
• Supportive of selected brand or product imagery