A brief review of the above studies highlight the range of differences found across
different national cultures. While there has been a plethora of studies in both the tourism and
hospitality contexts, the literature has indicated a clear absence of studies investigating crosscultural
differences of cultural behavioural intentions of tourists. Given the centrality and
importance of cultural tourism consumption, investigating salient dimensions of cultural
behavioural intentions such as perceived authenticity, motivation, information search
behaviour and destination image (Ramkissoon and Uysal, in press) across different cultures is
important. From this perspective, any attempt to understand the cross-cultural influence of
these constructs will bring further contribution to the tourism knowledge base. Furthermore,
to date, the authors are not aware of any cross-cultural studies on perceived authenticity.
Perceived authenticity remains an important theme in cultural tourism studies (Ramkissoon
and Uysal, in press; Kolar and Zabkar, 2010; Chhabra, 2008).