Activity-based management (ABM) is the use of information obtained from ABC to make improvements in a firm. Beyond the improved decisions discussed in the preceding section, ABC information can help management position the firm to take better advantage of its strengths. For example, management may learn that for one product line, the costs of being a full-line producer are not justified by the benefits. In such a product line, the firm should produce only the high-volume products or drop the line altogether. Another product line may also show that substantial costs result from being a full-line producer. But buyers of the low-volume products in that line may be willing to pay prices high enough for the firm to continue the full line and perhaps even to reduce prices on the high-volume products.