Retail success is no longer all about physical stores, and this is obvious with the increase in the no. of retailers offering their Products and through Internet making it a very convenient platform for shopping. With the growth of online shopping, comes a wealth of new market footprint coverage opportunities for stores that can appropriately
cater to offshore market demands and service requirements. One of the biggest merit of the Online shopping is that these services are available throughout, 24 hours a day. Adding tothis further is the easeof transaction through Online payment. If the customer is dissatisfied with Product, or has any complaint about the quality of the Product, marketers have more than generous return policies to compensate for the traditional advantage of physical stores. For example, the online shoe retailer Zappos.com includes labels for free return shipping, and does not charge a restockingfee, even for returns which are not the result of merchant error.