We suggest three major areas of potential contribution that could mitigate the limits we mentioned in
Section 2. First, IS research can help shed light on modeling, formalizing, representing, and
visualizing the concepts, constructs, and models of interest related to the design business models
and similar strategic notions. Second, we believe that IS research can help us understand how design
techniques and tools can improve the process of designing answers to strategic business questions.
Third, IS research can help clarify why and how computer-aided design can assist business
developers, strategists, and entrepreneurs in the design of answers to strategic business questions.