10
Step 3 ‐ Identify Priorities
It is time to decide where to focus your green
efforts. In this step your implementation team will
select a small bundle of initiatives (e.g., three to
five) to focus on in the first year. Focusing on a
small number of initiatives allows you to use your
organization’s resources strategically and presents
greater opportunity for success. Doing a really
good job of implementing a small number of
initiatives will generate momentum for your
program that can be harnessed in subsequent
years as you expand to other initiatives.
Create a shortlist
Have your green implementation team identify a
shortlist of realistic and impactful priority
initiatives. These should align with the scope of
your green policy or guideline. If a policy has not
yet been created, consider developing one at this
point (see Worksheet 0B).
Review the selection measures listed below to develop your shortlist or you may wish to
develop your own selection criteria.
Involve staff
Using your shortlist, gain feedback from staff about which priorities they feel will be the
most achievable and impactful. This feedback could be gathered through a variety of
mediums including a short online survey, a focused meeting with company‐wide
representatives or it could be added as an agenda item to an already existing staff
event.
Involving Your Colleagues in the
Selection Process
Consult with other staff in your
organization to ensure that they
support the green initiatives and
policies that your organization would
like to implement. Input from staff
could help determine the products you
wish to gather baseline information
about. By involving your colleagues in
the selection process, they will be
engaged early on, and are more likely
to participate in implementing these
initiatives. One way of engaging your
colleagues, is by creating space for
discussion about green initiatives at
team meetings or by running an online
survey.
 
10
Step 3 ‐ Identify Priorities
It is time to decide where to focus your green
efforts. In this step your implementation team will
select a small bundle of initiatives (e.g., three to
five) to focus on in the first year. Focusing on a
small number of initiatives allows you to use your
organization’s resources strategically and presents
greater opportunity for success. Doing a really
good job of implementing a small number of
initiatives will generate momentum for your
program that can be harnessed in subsequent
years as you expand to other initiatives.
Create a shortlist
Have your green implementation team identify a
shortlist of realistic and impactful priority
initiatives. These should align with the scope of
your green policy or guideline. If a policy has not
yet been created, consider developing one at this
point (see Worksheet 0B).
Review the selection measures listed below to develop your shortlist or you may wish to
develop your own selection criteria.
Involve staff
Using your shortlist, gain feedback from staff about which priorities they feel will be the
most achievable and impactful. This feedback could be gathered through a variety of
mediums including a short online survey, a focused meeting with company‐wide
representatives or it could be added as an agenda item to an already existing staff
event.
Involving Your Colleagues in the
Selection Process
Consult with other staff in your
organization to ensure that they
support the green initiatives and
policies that your organization would
like to implement. Input from staff
could help determine the products you
wish to gather baseline information
about. By involving your colleagues in
the selection process, they will be
engaged early on, and are more likely
to participate in implementing these
initiatives. One way of engaging your
colleagues, is by creating space for
discussion about green initiatives at
team meetings or by running an online
survey.
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