Indeed,many of the earlier studies suggested that male-owned businesses outperformed female-owned businesses in economic terms, with women’s apparent under-performance directly linked to their distinct lack of entrepreneurial capital at the start-up stage (Johnson and Storey 1993; Schwartz 1976; Watson and Newby 2007). Collectively, while such studies have advanced the field of women’s entrepreneurship—enhancing understanding and highlighting the contribu- tion of women-led businesses to the global economy—contemporary scholarship in this area now acknowledges the inadvertent ten- dency of some accepted research practices to contribute to the highly gendered perception of women entrepreneurs as being somewhat infe- rior to their male counterparts (Ahl 2006), thus maintaining and reproducing the subordination of the feminine (Marlow and Patton 2005).