The increased number of travellers has also been attributed to Visit Orlando’s campaign Neverending Story, which encouraged people who visited Orlando to share their experiences and personal stories via Twitter, Facebook, and Instagram.
Read more: http://www.lonelyplanet.com/news/2016/05/04/orlando-tops-the-charts-as-the-most-visited-city-in-the-us/#ixzz4BZcXlpY3