K-pop is often gender-differentiated when it comes to longevity. Fans are often very dedicated to groups that are considered their “idols”, and it is considered shameful to be a fan of multiple groups, especially of the same gender. K-pop is built around dedicated fans, and the majority of K-pop fans are female. With the majority of fans being female, male groups are often more idolized than females, leading to longer and more lucrative careers. Another problem for female groups is that they lose their appeal much quicker than male groups, as female groups often become famous based on sexy and cute appeal that is hard to maintain.