At the Era of E-business, Information Technology
Revolution has great impact on the mutual relationship
between enterprises and customers. Under E-society, which
things can be conveniently fetched, customers can easily obtain
information. Meanwhile, they are more involving in the
business process. This illustrates that we are entering customeroriented
era. Deeply understand customer needs, feedback
customer’s opinion back to product design or services on time,
provide more specialized, in-depth service, will be the key
factors lead the success of business. Under this circumstance,
CRM of modern business comes forth.
At the Era of E-business, Information Technology
Revolution has great impact on the mutual relationship
between enterprises and customers. Under E-society, which
things can be conveniently fetched, customers can easily obtain
information. Meanwhile, they are more involving in the
business process. This illustrates that we are entering customeroriented
era. Deeply understand customer needs, feedback
customer’s opinion back to product design or services on time,
provide more specialized, in-depth service, will be the key
factors lead the success of business. Under this circumstance,
CRM of modern business comes forth.
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