Basic Computer Company (BCC) sells its micro-computers using bid pricing. It develops bids on a full cost basis. Full cost includes estimated material, labor, variable overheads, fixed manufacturing overheads, and reasonable incremental computer assembly administrative costs, plus a 10% return on full cost. BCC believes bids in excess of $925 per computer are not likely to be considered.
BCC’s current cost structure, based on its normal production levels, is $500 for materials per computer and $20 per labor hour. Assembly and testing of each computer requires 12 labor hours. BCC’s variable manufacturing overhead is $2 per labor hour, fixed manufacturing overhead is $3 per labor hour, and incremental administrative costs are $8 per computer assembled.
The company has received a request from the School Board for 500 computers. BCC’s management expects heavy competition in bidding for this job. As this is a very large order for BCC, and could lead to other educational institution orders, management is extremely interested in submitting a bid which would win the job, but at a price high enough so that current net income will not be unfavorably impacted. Management believes this order can be absorbed within its current manufacturing facility.
Which one of the following bid prices should be recommended to BCC’s management?