To raise money on Kickstarter, you have to have a specific, creative products in mind- one approved by the website. Many entrepreneurs, like Brill and Squire, include a video to explain what their project is and why people should support it. There's also a deadline for raising the cash- typically about 30 days. To entice people to pledge, projects also a list of thank you gifts for various levels of support. Brill and Squire gave supporters packs of seeds, rice they'd harvested , and good karma points.
If a project meets its funding goal in time, Kickstarter takes five percent of the
proceeds while Amazon takes another three-to-five percent for credit card processing fees.
Forty-five hundred creative projects are currently seeking money on Kickstarter. Officials at the site say they don’t track farm-related projects, but with $3 million being pledged each week, it’s not surprising that farmers want in.