Just as the focus on obesity was giving away to concerns about anorexia and the pressure being put on young girls by so-called size zero models at a British Fashion Week, Prince Charles, Prince of Wales and future King of England, tipped the scales back in the direction of obesity. On a royal visit to the Middle East, the Prince suggested that McDonald's was to blame for an obesity epidemic among chuldren. Charles asked "Have you got anywhere with McDonald's ? Have you tried getting it banned ? That's the key." His comments were reported internationally, with reactions that were more positive for McDonald's than one would expect.