Mikelson's memos on the dress code and the employee manual created a crisis.old-time employees were furious about receiving orders from or "the bureaucrats, " as management came to be called. Bruce and Carol recognized the problem and wanted to keep the lines of communication open, but weren't sure how to do so ."I'm just a baker ," Bruce confessed in exasperation." I don't know how to run a big company." Another set of challenges grew out of the changing character of the elmployees.