This ad for Heinz Ketchup, not only effectively sells the product by informing the audience of its main ingredient, but it also reaches a wide range of audiences. The simplicity of Heinz using a cut up tomato in the form of one of their signature bottles is effective in showing the consumers that they are buying a product made with natural ingredients. Due to the fact that Americans are becoming increasingly more involved in the craze of eating healthily, this advertisement uses a great deal of impactful uses of ethos and other tools to effectively persuade consumers to buy their product.