Focusing upon the role that managers play in managing resources, Sirmon et al. (2007) identified three discrete but related activities that collectively focus on creating value for customers and competitive advantages for firms. The first of these is structuring activities, which itself has three sub-processes for managerial decision making: acquiring, accumulating, and divesting resources that create the firm's resource portfolio. Second, by integrating resources managers are able to respectively improve, extend, and create capabilities by the three sub-processes that characterize bundling activities: stabilizing, enriching, and pioneering processes. Finally, in order to capitalize upon these capabilities and exploit market opportunities, managers engage in one or a combination of three sub-processes within leveraging activities: mobilizing, coordinating, and deploying.
We posit that these three activities collectively form the basis of value orchestration. Structuring activitiesestablish the norms and basis for value analysis. Determining the resources available to managers through their acquisition, accumulation, and divestiture establishes a resource portfolio that enables coherent analysis of value to be calculated and customer needs understood. Key metrics can then be established to map the role that resources will play in understanding value analysis ( Li, 2011).
Bundling activities, in turn, enable value creation to be established. By integrating the resources available, managers can improve, extend, and create capabilities that result in development solutions to be created, innovations to occur ( Lilien et al., 2009) and shared value to be engendered ( Porter & Kramer, 2011).
Focusing upon the role that managers play in managing resources, Sirmon et al. (2007) identified three discrete but related activities that collectively focus on creating value for customers and competitive advantages for firms. The first of these is structuring activities, which itself has three sub-processes for managerial decision making: acquiring, accumulating, and divesting resources that create the firm's resource portfolio. Second, by integrating resources managers are able to respectively improve, extend, and create capabilities by the three sub-processes that characterize bundling activities: stabilizing, enriching, and pioneering processes. Finally, in order to capitalize upon these capabilities and exploit market opportunities, managers engage in one or a combination of three sub-processes within leveraging activities: mobilizing, coordinating, and deploying.
We posit that these three activities collectively form the basis of value orchestration. Structuring activitiesestablish the norms and basis for value analysis. Determining the resources available to managers through their acquisition, accumulation, and divestiture establishes a resource portfolio that enables coherent analysis of value to be calculated and customer needs understood. Key metrics can then be established to map the role that resources will play in understanding value analysis ( Li, 2011).
Bundling activities, in turn, enable value creation to be established. By integrating the resources available, managers can improve, extend, and create capabilities that result in development solutions to be created, innovations to occur ( Lilien et al., 2009) and shared value to be engendered ( Porter & Kramer, 2011).
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