Red Bull sponsored and paid for the whole space jump of Felix Baumgartner.
- Red Bull lets the rumors spray without saying anything: bad publicity is free publicity.
- Red Bull sponsors more than 500 top athletes mostly in extreme sports. The athletes always have the brand logo on them every single time they appear in public or on TV.
- Red Bull owns 4 soccer teams, a NASCAR team and two Formula 1 racing teams, not to make profit out of the teams but to create value around the brand and use them as advertising mediums.
- Red Bull sponsors existing sports events, creates its own sports (Red Bull Crashed Ice) and its own sports events (Red Bull U.S. Gran Prix).
- Red Bull owns its own music performance troupe (Red Bull Flying Bach) and created a music completion (Red Bull Canvas Cooler).
- Red Bull produces TV programs and has its own Media Network (TV, Radio…)