conclusions In this study, we examine the effects of measurement timing on the information content of customer satisfaction measures using data from over 200 homebuilding projects in one corporation for the period 2002–2004. We com-pared the information content of measures collected by two different consulting firms: NF which measures customer satisfaction in the year following the home purchase and BF which measures it at three fixed intervals (30 days,5 months and 11 months) after purchase.