economics does have much to say about what infromation might want and it is not necessary to be free. if infromation wants something, it wants to be shared. sharing is a mechanism by which potential consumers of infromation are alerted to both its existence and its value. sharing from the right people prioritizes infromation and helps individuals manage their attention. sharing infromation is an active process that better matches infromation with the right people. Sinificantly,one of the most significant impacts of digital technologies is that they have enabled a new era of sharing.