The challenge
Four years ago, company president Jake Walker, consolidated two printing operations to create what is now CP Graphics. “Back then, we made two critical business decisions,” Jake recalls. “First, we got into digital printing. Second, we sought a web-to-print solution.”
Interestingly, it wasn’t overwhelming customer demand that prompted Jake’s decisions. “We just had this strong sense of what was going on in the market,” he says. “We had a theory that people needed robust online asset management and ordering.”