The media culture produces powerful ideologies that create a framework in which audiences “interpret, understand and make sense of some aspects of social existence” (Hall 1993 cited Holtzman 2000, p.34). These values can create “myths” or “false consciousness” of reality (Storey 2012, p.3) and what it means to be “male or female, successful or a failure, powerful or powerless” (Holtzman 2000, p.3). Feminists have analysed the film industry for the disfigured images and cultural constructs of women that are reproduced to create patterns of oppression and inequality (Gill 2007; Humm 1997). The Walt Disney Company, a $142.92 billion (Forbes 2014) media and entertainment conglomerate is renowned for its prowess as a fairy tale storyteller. Fairy